Burger Names

I went to McDonald's this weekend and noticed that they now have a Double Quarter Pounder. Wouldn't that be a Half Pounder? My wife and I were speculating why they might not have named it that. Maybe it would make the Quarter pounder sound small, or maybe it would sound too fatty. My guess is that they are just capitalizing on the name-recognition of the Quarter Pounder. It still seems wrong, somehow. Next they'll have the Triple Sixth Pounder.

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