Sizes matter
Curse the person who first decided that it would make a product more appealing to rename product sizes from the logical small, medium, and large to something more catchy. First they got rid of small and started sizes with medium, which was annoying enough. Then they started renaming the "large" size. At Wendy's, you can't get a large order of fries; you have to get a "biggie." (Or at least, that used to be the case; I haven't eaten at Wendy's in a while.) I refuse to say biggie. Once I ordered a large fries and the cashier asked, "You mean a biggie?" "Yeah." Then they started getting really crazy and just naming the sizes whatever they felt like. Starbucks was an early leader, with the famous "tall" drink being the smallest size on the menu (though I understand you can actually order a "short"). Then comes "grande," Spanish for "large," and finally "venti," Italian for ...